RTL Account: Creating a one account solution for all RTL products
RTL Nederland is streamlining its digital products by introducing RTL Account, a unified login system for Videoland (streaming platform), Buienradar (weather information), and RTL News and Entertainment. This single account solution simplifies user access for millions across all platforms and enhances data management efficiency, replacing the previous need for separate accounts for each product.
Industry
Media / Weather
Client
RTL / Buienradar / Videoland
Timeline
1.5 year
October 2022 -
March 2024
Collaboration
Development
IT & Security
Legal
Business
Customer care
Role
UX / UI Designer
Design challenges
How do we make it clear to users that they can use their RTL account to login to the different RTL products?
How can we make the create account, login and manage account flows seamless on the different products?
How do we make the designs scalable (to different products)?
How do we make each flow inside RTL account consistent?
How do we make it clear to users that they can use their RTL account to login to the different RTL products?
How can we make the create account, login and manage account flows seamless on the different products?
How do we make the designs scalable (to different products)?
How do we make each flow inside RTL account consistent?
How do we make it clear to users that they can use their RTL account to login to the different RTL products?
How can we make the create account, login and manage account flows seamless on the different products?
How do we make the designs scalable (to different products)?
How do we make each flow inside RTL account consistent?
Solution
We used text and logos to make RTL account clearer to the users.
Instead of using a one-size fits all solution, we decided to implement theming for each product.
E.g. if you want to login to Buienradar you will be redirected to a Buienradar-themed RTL account environment where the colors are adjusted to make the users feel like they're in the same product.
This also made scalability easier as we only had to adjust the colors for each new product that we implemented RTL account on.To make each flow consistent I created a design system where I defined guidelines and rules.
We used text and logos to make RTL account clearer to the users.
Instead of using a one-size fits all solution, we decided to implement theming for each product.
E.g. if you want to login to Buienradar you will be redirected to a Buienradar-themed RTL account environment where the colors are adjusted to make the users feel like they're in the same product.
This also made scalability easier as we only had to adjust the colors for each new product that we implemented RTL account on.To make each flow consistent I created a design system where I defined guidelines and rules.
We used text and logos to make RTL account clearer to the users.
Instead of using a one-size fits all solution, we decided to implement theming for each product.
E.g. if you want to login to Buienradar you will be redirected to a Buienradar-themed RTL account environment where the colors are adjusted to make the users feel like they're in the same product.
This also made scalability easier as we only had to adjust the colors for each new product that we implemented RTL account on.To make each flow consistent I created a design system where I defined guidelines and rules.
Team & Process
As the sole designer on the Identity team responsible for RTL Account, I worked closely with the PO and developers in an Agile environment to create and implement new features.
I led the entire design process, from wireframing and prototyping to user testing and final delivery. I regularly involved stakeholders from various departments to gather insights and feedback, ensuring the product met both user and business needs.
My role required close collaboration with developers, providing detailed design handoffs and supporting the implementation process to maintain design quality.
As the sole designer on the Identity team responsible for RTL Account, I worked closely with the PO and developers in an Agile environment to create and implement new features. I led the entire design process, from wireframing and prototyping to user testing and final delivery. I regularly involved stakeholders from various departments to gather insights and feedback, ensuring the product met both user and business needs. My role required close collaboration with developers, providing detailed design handoffs and supporting the implementation process to maintain design quality.
As the sole designer on the Identity team responsible for RTL Account, I worked closely with the PO and developers in an Agile environment to create and implement new features.
I led the entire design process, from wireframing and prototyping to user testing and final delivery. I regularly involved stakeholders from various departments to gather insights and feedback, ensuring the product met both user and business needs.
My role required close collaboration with developers, providing detailed design handoffs and supporting the implementation process to maintain design quality.
Design system
I'm a strong advocate of design systems and was able to prioritise this in the planning. This allowed me to focus on creating, growing and maintaining the design system alongside creating features.
This design system has allowed us to stay more consistent and efficient.
I'm a strong advocate of design systems and was able to prioritise this in the planning. This allowed me to focus on creating, growing and maintaining the design system alongside creating features.
This design system has allowed us to stay more consistent and efficient.
I'm a strong advocate of design systems and was able to prioritise this in the planning. This allowed me to focus on creating, growing and maintaining the design system alongside creating features.
This design system has allowed us to stay more consistent and efficient.
Implementation
Thus far it's only been completely implemented on Buienradar, but we're working to get it on all RTL products.
As of march 2024, I'm no longer part of the Identity team and have handed this project off to other designers.
Thus far it's only been completely implemented on Buienradar, but we're working to get it on all RTL products.
As of march 2024, I'm no longer part of the Identity team and have handed this project off to other designers.
Thus far it's only been completely implemented on Buienradar, but we're working to get it on all RTL products.
As of march 2024, I'm no longer part of the Identity team and have handed this project off to other designers.
Let’s grab a (virtual) coffee?
© Rui Jun Mei 2024
Let’s grab a (virtual) coffee?
© Rui Jun Mei 2024
Let’s grab a (virtual) coffee?
© Rui Jun Mei 2024